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The Humanitarian Communications Group (HCG) is convened, with the guidance of the Humanitarian Coordinator, before or during a sudden onset natural disaster or escalation in a conflict to strengthen cooperation on communications between all actors involved in the humanitarian response, to ensure consistency of public messaging and increase the media profile of humanitarian needs and activities. The group will facilitate coordinated public information activities/campaigns to show the work of the humanitarian community, ensure strategic and continuous advocacy for humanitarian priorities, including the needs of the affected people, gaps in the response, funding requirements and other key issues.