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Quick Market Assessment Report

Introduction: The main objectives of the study were to (i) validate assumptions on market functionality, (ii) check market prices on expected items to be purchased and (iii) confirm beneficiaries preference for cash.
Methodology We decided to go for a “quick” market assessment of one day for two reasons, one was the security situation in Anbar and how it was evolving, and not wanting to put the staffin risk, and second of all was because we dedicated the whole team to do it so we wanted to be as effective and efficient in as possible in the time we had. We knew needs were high already, and therefore we went for a good enough approach (standard DRC practice). We went to go see the following four things (the first three on the market are necessary pre conditions for DRC to use cash): 1) Movement of goods in/out of the area is happening 2) Supply can meet minimum demand 3) Needs can be met by CTP And 4) Preference of beneficiary on receiving cash over in kind. Then we adapted the tools for this, decided on a team of 8 local staff who could access it and it was 4 teams (2 people each) and this was so that the information collected would be robust (can be cross checked by each other). Data was then analyzed by the team and the following report was generated. Seventeen informants from three categories have been selected: 3 wholesale traders, 8 retailers and 6 community representatives. All informants are residents in the area. They have been submitted to specific face-to-face interview questions pertaining to the local market’s functionality. Topical questions relate to the following aspects: supply of goods to wholesalers and retailers, availability of goods and services on the market, methods of payment, eventual changes affecting the market due to conflict and displacement, supply lines and trade routes, and evolution of prices. Community representatives also provided answers to questions related to the identification of the most vulnerable populations, more specifically on their priority needs in terms of goods and services, their sources of income, their payment methods for purchasing goods and services, as well as their basic coping strategies.
Key findings: 
Market functionality  Supply of goods to wholesalers and retailers Wholesalers use three ways to order their supplies of items, according to the types of goods: daily, weekly/bi-weekly and monthly. Their suppliers are trading companies located in Baghdad (Abu Ghaib, Ghazaliya), Erbil and Zakho. The supplies’ volumes depending on the wholesaler’s storage capacities and types of goods (fresh food, non-perishable food, non-food items), vary from 3 to 4 tons daily, 5 to 7 tons weekly and 10 to 15 tons monthly, for prices between 3 and 12 million IQD. Supplies are paid in cash, although money transfer is used by 33% of the respondents please see full assessment for further details
Assessment Questionnaire: 
Publicly Available
Assessment Data: 
Publicly Available
Assessment Date(s): 
24 Apr 2016
Report completed
Unit(s) of Measurement: 
Population Type(s): 
All affected population
Leading/Coordinating Organization(s): 
United Nations Development Programme
Participating Organization(s): 
Danish Refugee Council
Other location: 
Anbar,Ameriyat Al Fallujah (Bzebiz bridge)